About us

Although our relationships with men interfere with so much, beauty advice often falls to the bottom of the list. Somehow, deeply ingrained gender norms prescribe skin and hair care routines designed only for women, who have brought up generations of men who laugh at anti-aging serums and look at hair care habits. These are often the same men who work out several times a week and drink protein shakes in search of a healthy and fit physique.
Still, it’s important to note that things are changing, and beauty standards are (slowly but surely) evolving. Our site explores this notion and reaches out to other men who are helping to change these stereotypes for the better. Some are successful makeup artists and hair stylists, while others are friends or partners in our lives.